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Card Payment Basics
In today’s marketplace, merchants are faced with a complex set of terminology and conflicting information when they look to set up payment processing. From the most complex integrated solution to a stand-alone POS terminal, all card payments follow the same simple steps.
How a payment card transaction works:
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- A cardholder purchases goods or services from a merchant.
- The merchant sends the transaction information to an Acquirer (Merchant Bank) and is reimbursed for the sale less a “discount fee.”
- The Acquirer submits the transaction to the Issuing Bank for payment via either the MasterCard or Visa settlement system.
- The Issuer pays the Acquirer for the purchase less the interchange fee, through the settlement system .
- The cardholder repays the Issuer for the goods or services originally purchased from the merchant.
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Merchants, large and small, established and brand new, benefit from accepting payment cards and telling their customers about it:
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- Increased Sales – Customers spend more when they are not restricted by cash on-hand. Accepting payment drives a higher average ticket for your business and supports additional purchases that might not otherwise have been made.
- Customer Satisfaction – Today’s customers demand the flexibility to pay how, where, and when they want. Whether it’s by debit or credit card or a specialty product, happy customers will be loyal customers.
- Operating Efficiencies – Electronic transactions save you time and money by automating many store procedures, speeding the checkout lines, and getting you paid faster.
- Safety and Slippage – Electronic payments keep cash on hand at a minimum and reduce the opportunity for clerical mistakes and pilfering.
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Click here for our Merchant Account FAQ. Click here for our glossary of Basic Processing Terminology.
Click here for Types of Accounts to see which one is right for you! |